The Gender Performance of these three stars address their target audience in a variety of ways.
Millie Maktintosh (Made In Chelsea) - Becky (The Edge) -Lauren Goodger (The Only Way is Essex)
All stars show a sense of wealth through thier make up and clothing, their confident ooze coming from how they present themselves shows a sense of females coming together to be strong and independant showing the audience demoraphic that being comfortable in your own skin is what sells.
I wanted Becky to be in the middle of these two stars, Millie being a star from Made In Chelsea automatically tells the audience that she is of wealth, well spoken and lives in an upper class part of society. Lauren from 'TOWIE' however is a complete contrast, though both are deemed popular in the soaps and to the public meaning they are seen as someone to admire because of their appearance and wealth, Lauren plays on the 'scripted reality'. she is an exaggeration version of the audiences lives. She constantly looks perfect with groomed hair and make up and is publised that much it starts to appear natural to the audience, telling them this is how they should at all times.
I wanted the star of the cover to be a middle ground between the two, I wanted the feel of that 'scripted reality' but not too the extent where she looks natural in a huge amount of make up. I wanted the audience to be able to relate to Becky and see her as someone to admre due to her wealth but I wanted her representation to be achieveable. She is an idealised version of the audience but doesnt come across as arrogant or abocve the average person.
