Final Ancillary Magazine FC

The Edge - Final Trailer

Final Ancillary

The Edge In the Making

The Edge in the Making

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Billboard Match Up

We took the inspiration of the 'puppets' from this Music advertisment of The Saturdays.

The storyline we created of having the Gosip girl figure in a dark mysterious twist in the trailer fitted perfectly with this picture. I also felt like I had never seen this image being taken to TV and decided that if the new soap was to be a success it must catch the eye of the audience demographic. As i researced the E4 branding across shows such as Skins, a common theme was valid. Many of the storylines had been revealed and the characters were cleaely portrayed, this is the contrast of the approach I wanted to take. I felt like removing the storylines of love, sex, money etc from the poster gave it that abstract feel and left it open to the demographic to interpret based on the performance of the characters through costume for example. The gossip girl storyline os one of high focus and many questions as to who the controller is would attract that audience. It also shows how I developed from the conventional e4 branding of the posters attached to many of the channels series, i took a music inspired idea and twisted ans changed it to suit our soap.

Ancillary Poster Match Up

The Gender Performance of these three stars address their target audience in a variety of ways.

Millie Maktintosh (Made In Chelsea) - Becky (The Edge)  -Lauren Goodger (The Only Way is Essex)

All stars show a sense of wealth through thier make up and clothing, their confident ooze coming from how they present themselves shows a sense of females coming together to be strong and independant showing the audience demoraphic that being comfortable in your own skin is what sells.

I wanted Becky to be in the middle of these two stars, Millie being a star from Made In Chelsea automatically tells the audience that she is of wealth, well spoken and lives in an upper class part of society. Lauren from 'TOWIE' however is a complete contrast, though both are deemed popular in the soaps and to the public meaning they are seen as someone to admire because of their appearance and wealth, Lauren plays on the 'scripted reality'. she is an exaggeration version of the audiences lives. She constantly looks perfect with groomed hair and make up and is publised that much it starts to appear natural to the audience, telling them this is how they should at all times.

I wanted the star of the cover to be a middle ground between the two, I wanted the feel of that 'scripted reality' but not too the extent where she looks natural in a huge amount of make up. I wanted the audience to be able to relate to Becky and see her as someone to admre due to her wealth but I wanted her representation to be achieveable. She is an idealised version of the audience but doesnt come across as arrogant or abocve the average person.