Final Ancillary Magazine FC

The Edge - Final Trailer

Final Ancillary

The Edge In the Making

The Edge in the Making

View more PowerPoint from NATALIEDUNWORTH24

Billboard Match Up

We took the inspiration of the 'puppets' from this Music advertisment of The Saturdays.

The storyline we created of having the Gosip girl figure in a dark mysterious twist in the trailer fitted perfectly with this picture. I also felt like I had never seen this image being taken to TV and decided that if the new soap was to be a success it must catch the eye of the audience demographic. As i researced the E4 branding across shows such as Skins, a common theme was valid. Many of the storylines had been revealed and the characters were cleaely portrayed, this is the contrast of the approach I wanted to take. I felt like removing the storylines of love, sex, money etc from the poster gave it that abstract feel and left it open to the demographic to interpret based on the performance of the characters through costume for example. The gossip girl storyline os one of high focus and many questions as to who the controller is would attract that audience. It also shows how I developed from the conventional e4 branding of the posters attached to many of the channels series, i took a music inspired idea and twisted ans changed it to suit our soap.

Ancillary Poster Match Up

The Gender Performance of these three stars address their target audience in a variety of ways.

Millie Maktintosh (Made In Chelsea) - Becky (The Edge)  -Lauren Goodger (The Only Way is Essex)

All stars show a sense of wealth through thier make up and clothing, their confident ooze coming from how they present themselves shows a sense of females coming together to be strong and independant showing the audience demoraphic that being comfortable in your own skin is what sells.

I wanted Becky to be in the middle of these two stars, Millie being a star from Made In Chelsea automatically tells the audience that she is of wealth, well spoken and lives in an upper class part of society. Lauren from 'TOWIE' however is a complete contrast, though both are deemed popular in the soaps and to the public meaning they are seen as someone to admire because of their appearance and wealth, Lauren plays on the 'scripted reality'. she is an exaggeration version of the audiences lives. She constantly looks perfect with groomed hair and make up and is publised that much it starts to appear natural to the audience, telling them this is how they should at all times.

I wanted the star of the cover to be a middle ground between the two, I wanted the feel of that 'scripted reality' but not too the extent where she looks natural in a huge amount of make up. I wanted the audience to be able to relate to Becky and see her as someone to admre due to her wealth but I wanted her representation to be achieveable. She is an idealised version of the audience but doesnt come across as arrogant or abocve the average person.

Ancillary Front Cover Shots

I felt this photo was too dull, the way the lighting hit Becky took away that glamorous glow we wanted to achieve. Her hair looked flat and the make up didnt have the same attention grabbing effect we were aiming for. Therefore the Glamorous wealthy look wasnt being portrayed.

I added a brighter effect through Picasa and Publisher, I feel I achieved the glow and glamour look but felt the editing was too obvious. I felt this would attract a negative vibe to the reader as I wanted the representations that we created to be achieveable and believeable. Using so much editing took away from the performance and created that non-achieveable look to the reader that could reflect badly on the trailer and soap.

By toning the brightness down it kept the glamorous and fresh look to the star. It kept the green background toned down and didnt distract away from the star. Her make up was visible but I felt it was just enough to capture that wealthy, groomed appearance.

This is the photo I chose to shoot and use for my front cover catching the glamorous TV magazine feel like Fabulous. I decided to shoot a close up as I felt it captured the emotion more effectively and it is also the most similar feature of the Fabulous front cover. I decided to shoot Becky as her character Crystal as I thought with it being a new soap the connection to the character rather than the actor was more important. We used a high level of make up to capture the glamorous effect using the red threme of danger that was used during the trailer. Picasa was used to create the effect with highlights and shadow effect. However after the feedback we received the brightness took away the glamorous feel so we took the hint down playing with the saturation to create just a slight glow to the photo.

Her Gender Performance represented an exact match to the moodboard demographic, she was confident her style was clearly in with the current trends seen in the highstreet. She wore the make up well and styled her hair to create that 'fresh' look wanted by the target audience.