The Locations used in Made In Chelsea are an exact match to what the soap is about. As it is a reality mix drama is set in the heart of Chelsea therefore enabling the use of the location to clearly inform the audience of the type of soap they can expect. The exact locations that are used all are social meeting areas a typical convention used in soaps as it attracts that socialable and interactive target audience. It shows that the characters are friends and meet up to socialise and talk about events that determine the storylines created. The locations are relaxed environments where the audience can see themselves in, an easy way to reach out to that target audience to Mirror the representations they are being given. Cafes are a prime example of the locations used in soaps such as Made In Chelsea and they are where the directors place a lot of the drama as it is a central point in the soap. Made In Chelsea is a soap that attracts the higher class young people or those achieving to live in a fashionable city, therefore the locations feature grand backdrops with scenery of London that the audience can recognise. The use of grand mansions help to internalise the idea of royalty, status and power. The characters within the soap are deemed popular and someone to aspire to be because of their wealth. This is used to attract the audience who want and strive to achieve this lifestyle.
In The Edge the locations are toned down with more Modern buildings. Although not as highly esteemed as those in Made In Chelsea the costume and gneder performance is what helps to reinstate the power and wealth appeal to the soap.
The stars that are used in Made In Chelsea are all of wealth and glamour. Their Gender Performance (a theory introduced by Butler) plays a heavy part in the persuasion to the audience that the soap is real and the plays on the idea that these representations are achieveable. The girls wear high fashion clothing and always look clean and sophisicated, linking to the representation that image for female audiences is important and in order to be successful and attractive to men this is the way you must appear. The male characters wore slick clothing including suits to show their wealth, a lot of the shots are visible with flash cars to further enhance this gender performance. It gives the target audience a visual that can deem achieveable if they look and act a certain way.
Common storylines that are seen in Made In Chelsea are those that involve a similar with the target audience: teenagers. This therefore determines the storylines that are used for example Love, Cheating, Affairs, Money, Career Prospects to name a few.
Typical Camera shots that can be seen in this genre of soap are Establishing and Close Ups. It continues on the ideas of establishing the set that can be recognised by the target audience and it allows the shots to reveal the locations and surroundings that the target audiences should want to achieve to live in. The close ups allow the camera to capture emotion of the stars but having the stars fill most of the screen shows the importance of appearance and it allows the audience to visually see what they should look like.
The use of title cards in this trailer enhance a lot of conventions used in this glamorous genre. It also represents the E4 Branding that can also be identified by the target audience as they can immediately recognise the codes of E4 making them think they should watch this channel as this is their genre. They also create a contemporary approach to the soap and shows that it is very modern and therefore something that should be attractive to the target audience.
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